- Bodegas Emilio Moro launches the campaign ‘El Mundial del Vino’ (The Wine World Cup), with which it aims to make wine the star drink at football matches.
- Taking advantage of the fact that the World Cup is being held in winter, the winery is encouraging its customers to become the perfect host and toast with its well-known reds.
This year the World Cup is being played in winter and we are exchanging the summer terraces of the bars for the sofas and blankets in our homes. The World Cup in Qatar 2022 is the first to be held in this cold season and even if we have to meet somewhere else to watch the games, the important thing is to watch together.
The celebration of this important competition is the perfect excuse to get together with friends, family or work colleagues, meet on the terrace of a bar and watch the football match over a drink. A plan that has always been closely linked to the summer season, but which, this year, will have to change.
The most likely scenario for these meetings will be the homes of wine lovers, and Bodegas Emilio Moro wants you to become the perfect host thanks to its campaign ‘El Mundial del Vino’. The aim is to make wine the drink of choice to celebrate your team’s goals and to make uncorking a bottle of wine the symbol of the competition.
Wine is a drink that is always present at celebrations, at the tables of family gatherings, birthdays, parties, in short, in moments of happiness. Without a doubt, celebrating goals, sharing the passion and nerves to see your national team win and hugging your friends when they win matches are perfect occasions to uncork a bottle and toast, and that is the message that Bodegas Emilio Moro wants to convey.
Taking advantage of the occasion, the Valladolid winery is launching a week of promotions in its online shop to make it easier than ever for its customers to buy its wines and be part of this sporting celebration.