The Most Human Side Of Bodegas Emilio Moro The Importance Of Corporate Social Responsibility
The Valladolid winery is committed to promoting the company in the field of corporate social responsibility.
It has collaborated with Down Valladolid and the Food Bank of Valladolid at the national level, and with Cántaro Azul and Action Against Hunger beyond our borders.
It has always been said that, during the Christmas season, we should show our most caring side, be good to others and share, but Bodegas Emilio Moro believes that these nice gestures can and should be made throughout the year, not just at Christmas.
Bodegas Emilio Moro, a national and international benchmark in Ribera del Duero, advocates accessibility for all groups, in line with the Agenda 2030 and Sustainable Goal 10, Reducing Inequalities. For this reason, it carries out several actions such as, for example, the inclusion of Braille on the labels of its products to make them accessible to the visually impaired.
Moreover, during 2022, they carried out different actions and collaborations with associations that members of the entire winery participated in, a gesture that demonstrates that the growth of social responsibility in the company and its commitment are real.
‘For some years now, we have been carrying out different projects to promote the inclusion of all people in society,’ says Vanesa Manrique, Director of Corporate Social Responsibility.
In September, as part of the grape harvest, the winery, in collaboration with Down Valladolid, organised an event called ‘Discover the Grape Harvest’ in its vineyards in which more than 50 children with Down’s Syndrome, accompanied by friends and family, participated in different educational workshops. Through these activities they learned about the grape harvesting process, in the form of a game, guided by collaborators from the winery, who also showed them the importance of environmental awareness with a recycling workshop in which the children were able to give a second life to corks by creating key rings and different ornaments.
Manrique states that ‘companies like Bodegas Emilio Moro, given our reputation, understand that we must set an example by giving visibility to initiatives that favour environmental sustainability, quality management and food safety, as part of our social responsibility’.
Also within the social sphere, during the years 2020 and 2021, a period marked by the pandemic caused by COVID-19, Bodegas Emilio Moro gave all the people who are part of the company a card valued at 50 euros to be used in the hospitality industry, thus promoting the economy of this sector that is so important for the winery and which was so affected by the pandemic.
In 2022, as part of a collaboration with the Valladolid Food Bank, the winery raffled off a complete basket of products. To participate, the requirement was the purchase of raffles, the total proceeds of which went entirely to this organisation. The president of the Food Bank, Jesús Mediavilla, visited the facilities of the winery to give a talk to the collaborators and tell them about the work carried out by the organisation.
The winery, run by the third generation of the Moro family, with Javier Moro as president, has a strong international presence, and as part of this growth, also carries out collaborations in other countries. For some years now, Bodegas Emilio Moro has been collaborating with the Cántaro Azul Foundation, a non-profit organisation based in Mexico. The aim is to provide access to safe drinking water and to advocate for the fair distribution of water resources and promote the consumption of safe water among the most deprived children.
Another of the winery’s international agreements is with the international humanitarian organisation Action Against Hunger with a project in Colombia. A collaboration that began with the aim of supporting the most vulnerable communities in Colombia through the project ‘Because Water is Life’, for which both entities have provided safe food, health care, hygiene and guaranteed access to safe water for human consumption.
Bodegas Emilio Moro aims for constant improvement in all areas. Although 2022 and previous years have been excellent years, and the company has carried out several actions in the area of social responsibility, it seeks to further improve and enhance this area and will continue to do so in 2023.
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