In a world that seeks to rediscover the beauty of rural environments, the charm of tradition and the quality of local products, wine tourism has emerged as a booming experience. Bodegas Emilio Moro, one of the leading national and international wineries, has recorded a significant increase of 28% in its wine tourism visitors in 2023 compared to the previous year. Over the last year, almost 13,000 visitors have been immersed in the magic of these family wineries, which have consolidated their position as a benchmark in the search for unique and significant moments in the culture of wine.
The deep connection with viticulture is at the heart of Bodegas Emilio Moro. Love for the land, in Ribera del Duero and El Bierzo, is expressed in their wines, a tribute to the family tradition that they have maintained for four generations. That is why the lovers of this special drink not only taste and enjoy it, but more and more of them decide to visit the wineries and live the different experiences they offer to learn how it is made. Emilio Moro used to say that ‘Wine is an art, and if you know how to listen to it, it speaks to you’.
Beyond wine tasting
Wine tourism is much more than wine tasting. This is a unique experience to enjoy a weekend as a couple or with friends, disconnecting in a charming rural environment full of possibilities around tradition, wine, wineries, vineyards and local gastronomy. Bodegas Emilio Moro offers a total of seven wine tourism experiences, five gastronomic experiences at its winery in Ribera del Duero, located in Pesquera de Duero, Valladolid, and another two experiences in El Bierzo, in Ponferrada.
In addition, both wineries have a Wine Bar, a different space that visitors can enjoy in a more relaxed way, without the need to book, to have a glass of wine, taste some tapas or servings, or even try the delicious dishes on the menu; and the Ribera de Duero winery has a restaurant, open to the public from Monday to Sunday, where you can enjoy any of the options on the menu without the need to visit the winery if you don’t wish to.
Of the almost 13,000 visitors to Bodegas Emilio Moro in 2023, 87% enjoyed one of its wine tourism experiences, and half of them completed the visit by also enjoying the local cuisine, a masterful way of fusing wine tradition with the richness of the area’s culinary culture.
Experiences that make a difference
One of the most special and intimate experiences offered by Bodegas Emilio Moro in Ribera del Duero is “Journey to the Origin”. During this encounter, visitors will learn about the origins of the wineries through their family history. You will explore its most emblematic centenary vineyards and iconic places such as the Sanchomartín picnic area, as well as enjoy a visit to the winery where you can learn about the winemaking processes. You will taste the six most representative wines with experts who will explain the nuances and differences. To complete a unique and memorable experience, you’ll enjoy a special menu with traditional local dishes.
The facts speak for themselves: 99.71% of wine tourism travellers would recommend the experience according to ACEVIN
The success of wine tourism translates into eloquent figures, according to the study by ACEVIN– Spanish Wine Routes Tourism Observatory, October 2023, almost 100% of wine tourism visitors in Spain would recommend the route travelled, highlighting the quality of the experience as a hallmark of this winemaking trip. Visitors rate their satisfaction with the whole experience at 8.98 out of 10.
Travellers are looking for a complete experience that captures the essence of the region, which is why favourite activities include visiting wineries, sightseeing in the villages, enjoying the local gastronomy and tasting local wines, shopping for wines and visiting wine museums.
At a time when everyone wants to live unique experiences and learn more and more about the culture and environment around them. Bodegas Emilio Moro is the ideal destination for those looking to learn from and enjoy experiences that leave an indelible mark on the palate and the heart. Emilio Moro once again demonstrates its commitment to excellence and passion for sharing the art of wine with visitors and wine tourism lovers in Ribera del Duero and El Bierzo.
